![]() ![]() ![]() The history and evolution of the ever-growing phenomenon of memes have been overlooked by academics as of yet. The term meme was introduced by the biologist Richard Dawkins in his book- The Selfish Gene (1976) to describe gene-like infectious units of culture that spread from person to person by copying or imitation. ![]() The dominant part of the present memes that are primarily circulated on social media is the edited photographs approached by every citizen in an attempt to create a greater impact on the users of social media. It got introduced as a concept that hijacks the original idea altered by human creativity. They are the backbone of it, Memes are created over celebrities, politicians, etc. Memes can be considered as the fuel that social media runs on, without it, social media serves no fun. Flooded over your screen every day, they are responsible for bringing in a humorous trail. Memes involve several types of it, it can be dark, deep, reaction-based, political statements turned funny, and many more. It is a concept that hijacks the original idea altered by human creativity.Īs social media has captured a reach of millions of people, there came a rise in another digital revolution which was called ‘memes’. What is a Meme?Ī meme is a post embellished with text that endures funny statements or emotions to establish cultural transmissions. Creating a meme isn’t simple, it takes a lot of creativity and humorous mind in order to form such things that everybody perceives as funny and meaningful. Memes target everybody, even the ones who didn’t intend to become meme material. That would be the reaction anybody would draw upon their face if they find anybody who’s unaware of the term. Everybody who surfs through the internet is aware and enjoys scrolling through memes on several social media platforms such as Instagram, Twitter, etc. It is a new visual tool for the digital era in India. This talent can influence people expeditiously. Meme culture has escalated so quickly in India that it holds the power of changing perception among people. ![]()
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